Virginia entrepreneur Ellen G. Kidd (1852–1932), of Richmond, had a talent for making pickles. From a start of selling some, for “pin money,” from her home at 619 N. Sixth Street, she launched a company—“Pin Money Pickles”—that eventually sold the pickles all over the world. The pickles “sold themselves” and were undoubtedly their own best advertisement.
The company continued production until 1950.
“Pin money” is an idiom, referring to small amounts of money, for incidental expenses. Originating in France, pins (jewelry) were introduced in England by Catherine Howard, wife of Henry VIII. Since pins were expensive, indulgent husbands would grant their wives special money to be used for that luxury. Hence, “pin-money.”
“The best ad is a good product.” –Alan H. Meyer
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